How to Create an Instagram Aesthetic

What is “Aesthetic” and Do I Have One?

They say a picture is worth a thousand words, but is it worth a thousand likes? Creating an aesthetic for your feed that speaks to your personal brand can help more than you may think! It’s a useful way to grab potential followers’ attention and quickly speak to who you are and the kind of content you produce.

When growing your personal brand and persona, you have to treat your followers as “consumers” of your content. The attitude of “what’s in it for me?” plays a huge role in whether or not someone is going to follow you and engage with your posts. Curating an Instagram aesthetic is a easy way to give a great first impression.


Things to Consider when Creating Great Instagram Aesthetics:

  • Your aesthetic versus your theme
    In the social media universe, an Instagram aesthetic is defined by the color scheme and “mood” of your photos (i.e. minimalistic and desaturated, bright and bold, dark and moody) while a theme is defined as a dedicated activity (i.e. foodies, MUA’s, travel bloggers). You don’t have to necessarily stick to one theme to have a successful instagram feed, remember you’re a person and your followers want to get to know YOU.


  • Using similar filters
    Apps like VSCOcam, Afterlight, and A Color Story are all great ways to find and create filters that will make your photos look amazing. You don’t have to use the same one filter for every photo, but the colors should be similar. It will help your feed flow and be more cohesive. Pinterest is also a great way to look for different editing “recipes” for your photos – whether you want to your feed to look bright, earthy, moody, or colorful.


  • Breaking up the kind of content you’re posting
    This means not posting two selfies, sponsored posts, or even photos of your cute dog (guilty) back to back. Many Instagram pros will plan out their content in advance to ensure they’re not posting too much of the same thing over and over again. It’s also a good idea to break up the similar content by one or three photos (not two) that way they don’t stack up in columns on your feed later.

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