The best videos are full vertical videos (aspect ratio of 1080 x 1920) shot in the TikTok app. You can convert your videos in your library to vertical videos using editing apps or software.

 

Including relevant hashtags and descriptions (metadata) allows TikTok to better surface your content to the right audience.

 

After you have shot or uploaded your video, give the TikTok community a reason to watch your video by selecting the most captivating and intriguing thumbnail.

 

After posting your video, select the most relevant category for your content. This helps surface your content to a wider audience.

 

After you post your video, be sure to share it to your accounts on other social networks and encourage your audience to follow you on TikTok.

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