Soylent was looking to drive brand awareness, increase engagement and inspire purchases.

The Solution:

Heartbeat targeted a group of ambassadors to post about Soylent and share what they loved about the products. Ambassadors leveraged their social following to drive brand awareness and purchases through the link in their bio, enticing their followers with an exclusive discount!

The Results:

Heartbeat ambassadors generated original content for Soylent and over delivered on contracted engagement by 456%! By sharing their authentic stories and feelings towards Soylent’s products, ambassadors were able to expose Soylent to 1.8 Million Instagram users, drive traffic to their website, and generate sales.


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Promo Code Redemptions

Ambassador Highlight:

Mondays are tough. Especially when you have a 2 hour commute & a full day of workshops ahead of you. Chasing your dream isn’t easy but if there’s one thing I’ve learned, it’s to enjoy the journey. When my day’s packed & there’s no time for a meal break, these breakfast-in-a-bottle drinks are a life saver! I’m sure it’s no surprise I’m addicted to their Cafe Variety Pack. ☕ Have you tried their Coffiest flavor??? Hashtag Addicted! PS link in bio for 50% off on a case of @soylent!


3.2% Engagement |  21.5K Followers | 117 Likes