Elemis London + TIKTOK
Campaign Case Study
Heartbeat activated ambassadors on TikTok to create high-quality content and build awareness around the new Cleansing Balm by Elemis.
Over the course of the campaign, Heartbeat identified 46 diverse beauty and lifestyle influencers to generate authentic engagement around the new Cleansing Balm by Elemis. They did this by capturing a TikTok that showed how to use the product to easily remove makeup.
delivery on reach
and an average engagement of 13.8%!
- Most-viewed post in the campaign’s
<500k follower tier
- 2nd most popular video in the campaign.
- Most-viewed video in <300k follower tier
- Danielle is a licensed cosmetologist and a certified MUA!
- Her video achieved over 2x more views
than the average across her other content
- Most viewed video in <150k follower tier
- 100% of surveyed ambassadors were
satisfied with the products they received
- 100% of surveyed ambassadors are likely to recommend Elemis to friends or family
- 100% of surveyed ambassadors want to work with Elemis again
Customer Acquisition and ROI
- 62.5% of surveyed ambassadors were not familiar with Elemis
- 62.5% of surveyed ambassadors had not previously tried any Elemis products
- 87.5% of surveyed ambassadors are likely to purchase the products again
- 87.5% of surveyed ambassadors know at least one follower who checked out Elemis after seeing their post
How did your audience react to your post?
“They loved it and said my skin looked amazing after using the products!”
“They really enjoyed watching my morning skincare routine with Elemis”
“Surprised at how easily my makeup came off!”
“Highly engaged and interested in learning more about Elemis”
“Loved it and I know a few who purchased products!”
How did your post perform in comparison to your recent average?
“It was my most successful partnership view wise and the comments were super positive!”
“Not as well, but it attracted new skincare fanatics!”
“About average but lots of great feedback and shares!”
“Between well and above-average- Over 90,000 views!”
Elemis was able to engage a new audience on TikTok and generate positive awareness with delivering 250% above the contracted reach target!
With 31 new pieces of content at their disposal Elemis has plenty of content to work with on their TikTok account and a number of new brand ambassadors in high follower tiers driving brand affinity with the TikTok demographic.
REAL PEOPLE .
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