FAIR.com + TikTok

Case Study

Posting Timeline

January 5 – February 19, 2021

Heartbeat activated car owners nationwide to drive awareness to the Fair brand. Ambassadors shared an Instagram story or in-feed video of “what’s in their car” to show how their car reflects their personality and lifestyle.

Campaign Results

Travelingthelunaverse

@Travelingthelunaverse

Cassie had the highest reach in the campaign. She received many encouraging comments about her video.

Engagement rate

100%

@kyleemrozz

Kylee’s post earned the highest engagement rate in the entire campaign. Her video featured family activities and an adorable baby

Engagement rate

27.90%

Asia Montgomery

@asiabmontgomery

Asia’s post received the highest number of likes in the campaign. Asia’s engagement rate was over 2x the campaign average

Engagement rate

13.14%

Ambassador Insights

What did you like most about Fair’s services?

  • Helping people find affordable cars, especially during these hard times.
  • If I ever need to lease a car, I will absolutely use Fair!
  • They made it easy for me to learn more about the car leasing process which I found super interesting and useful!
  • Flexibility of being able to use it on a month-to-month basis.

98% of surveyed Ambassadors want to work with Fair again!

92% of surveyed Ambassadors loved the campaign partnership process!

How did your followers respond to your post?

  • Some had not heard of a service like Fair before and liked the convenience of viewing flexible options on the app.
  • Showcasing the personal touches I keep in my car made it feel really ME and not like a typical sponsored video, which my audience loved.
  • A few were confused about what Fair is at first, but my video acted as conversational piece that sparked a lot of interest!

Check out Recent Reviews

Liam James

Great service!

I wish we knew about Fair when I was car shopping a few months ago!

Emma James

Friendly app!!! 

I love that they have an app, that makes it so much easier!

Harry Will

Very informative
This makes me wanna go dig through my car and see what stuff I have laying around!

Key Takeaways

Customer acquisition & ROI

90%
of surveyed Ambassadors are likely to recommend Fair to a friend.

83%
of surveyed Ambassadors were not previously familiar with Fair.

87%
of surveyed Ambassadors are likely to consider using Fair in the future.

69%
of surveyed Ambassadors know at least one person who checked out Fair after their post!

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