FAIR.com + TikTok
January 5 – February 19, 2021
Heartbeat activated car owners nationwide to drive awareness to the Fair brand. Ambassadors shared an Instagram story or in-feed video of “what’s in their car” to show how their car reflects their personality and lifestyle.
Cassie had the highest reach in the campaign. She received many encouraging comments about her video.
Kylee’s post earned the highest engagement rate in the entire campaign. Her video featured family activities and an adorable baby
Asia’s post received the highest number of likes in the campaign. Asia’s engagement rate was over 2x the campaign average
98% of surveyed Ambassadors want to work with Fair again!
92% of surveyed Ambassadors loved the campaign partnership process!
How did your followers respond to your post?
- Some had not heard of a service like Fair before and liked the convenience of viewing flexible options on the app.
- Showcasing the personal touches I keep in my car made it feel really ME and not like a typical sponsored video, which my audience loved.
- A few were confused about what Fair is at first, but my video acted as conversational piece that sparked a lot of interest!
Check out Recent Reviews
I wish we knew about Fair when I was car shopping a few months ago!
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