Heartbeat Lingo


What is Engagement?

Engagement is a measure of interaction with your account and posts. High engagement indicates great content and loyal followers! To calculate: (Likes + Comments)/ Number of Followers

Why does Engagement matter?

Engagement gives brands an idea of how many potential customers they have reached.

How to Increase your Engagement?

  • Remove any fake followers/followers who don’t like your posts
  • Post more frequently (2x week)
  • Be active on the platform- spread the love to other ambassadors and they will show love back



What is Ghosting? 

If you are selected for a campaign and opt not to post you’re a ghost.

Why does Ghosting matter?

If you ghost on a campaign, we won’t give you another campaign. Ever.

Type of Emails

What is an Application Email?

The email we send to announce a new Campaign is available to apply for on the Discover feed.

What is A Creative Breif (instructions) email?

The email we send when you’re approved for a campaign. This email includes instructions for the type of photo the brand needs, the required hashtags and the deadline.

Other Relevant Articles

Heartbeat Lingo

What kind of crazy words are we throwing around and why

How to Update Your Account Information

Sign in to the Heartbeat app and go to the Profile page and simply click on “edit” by your profile.

How to Create an Instagram Aesthetic

They say a picture is worth a thousand words, but is it worth a thousand likes?

What We Look for in an Ambassador Instagram

We review your entire Instagram account. Some of the main things we look for are…