Heartbeat Lingo
Engagement
What is Engagement?
Engagement is a measure of interaction with your account and posts. High engagement indicates great content and loyal followers! To calculate: (Likes + Comments)/ Number of Followers
Why does Engagement matter?
Engagement gives brands an idea of how many potential customers they have reached.
How to Increase your Engagement?
- Remove any fake followers/followers who don’t like your posts
- Post more frequently (2x week)
- Be active on the platform- spread the love to other ambassadors and they will show love back
Ghosting
What is Ghosting?
If you are selected for a campaign and opt not to post you’re a ghost.
Why does Ghosting matter?
If you ghost on a campaign, we won’t give you another campaign. Ever.
Type of Emails
What is an Application Email?
The email we send to announce a new Campaign is available to apply for on the Discover feed.
What is A Creative Breif (instructions) email?
The email we send when you’re approved for a campaign. This email includes instructions for the type of photo the brand needs, the required hashtags and the deadline.
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