It comes as no surprise that TikTok poses the biggest opportunity for marketers as of 2021. The average user spends an average of 858 minutes on TikTok each month (Sprout Social). With videos that are only 5 seconds long… that’s a lot of content consumed every day. And for reference, TikTok has been downloaded over 1.2 billion times and has over 689 million active users. 

Sure, about two-thirds of the users are ages 10-29, but that’s exactly why it’s a HUGE opportunity for marketers to capitalize on sooner than later.

Average user spends of 858 minutes  each Month

Downloaded over 1.2 billion 

Over 689 million active users

The biggest factor to keep in mind: Time

Business Insider conducted an in-depth study on social media adoption and found that the biggest factor in success on a platform was simple.

Timing. 

Those marketers who got on emerging platforms early enjoyed many benefits over the ones who didn’t. Such as larger audiences and much more success with their fans. 

Case studies done by Smart Insights highlighted some of the monumental benefits brands such as Honda, H&M, Dell, and more enjoyed by getting onto various platforms early. 

 

While we can never predict the longevity of a social network platform, the results and growth of TikTok appear to be a recipe for success. Bowser media looked into whether users age with a social platform — aka, stay with platforms over time after their early adoption — and they saw that younger audiences prefer newer platforms, but as the platform ages, so does the user base. 

So yes, users are young now, but it stands to good reason that they will likely grow with the platform. 

Being that TikTok is still newer, it’s much less saturated with competition. In fact, in 2020, 74% of marketers weren’t planning on using TikTok in their coming marketing efforts at all. This makes it easier for marketers to carve out a name for brands within a space to take advantage of the early adoption effect.

The best way to market brands on Tiktok: Influencencer marketing

Influencer marketing feels like a new trend but, in reality, it’s been around for a long time and it works. Some say as far back as the 1700s. Where in the beginning, it was royalty endorsing products, this kind of marketing has grown from brands leveraging celebrities on radio and television into leveraging influencers on social media. 

But all the same concepts still apply and it works. 

89% of marketers agree that the ROI from influencer marketing is comparable or exceeds that of other marketing channels. When influencers post or talk about a brand, it’s capturing the trust and authenticity that comes with word of mouth — the oldest and most reliable form of marketing around. Not only that, but in the digital world, influencer marketing campaigns often give brands something incredibly valuable in the long run…

 

User-generated content or UGC.

People want to see themselves in a marketing message and there is no better way of achieving that than with UGC. When consumers see UGC on a marketing channel or on an asset like a website or advertisement, it actually increases conversions… A lot. One study showed an average uptick of 161% increase in conversions when UGC was placed on a web page. This was across many industries. 

Results you can see from Influencencer marketing

At Heartbeat, we’ve seen tons of brands get spectacular results from influencer marketing campaigns. We have access to 350k+ ambassadors through the Heartbeat for creators app. 

We run large-scale influencer marketing campaigns on TikTok and/or Instagram for your brand through our turnkey software, the HBT platform. Brands who’ve used our platform get results like: 

 

At Heartbeat, we’ve seen tons of brands get spectacular results from influencer marketing campaigns. We have access to 350k+ ambassadors through the Heartbeat for creators app. 

We run large-scale influencer marketing campaigns on TikTok and/or Instagram for your brand through our turnkey software, the HBT platform. Brands who’ve used our platform get results like:  

User-generated posts

Beyond Meat

Reach

%

Engagement rate

Comments

All of which translated into meaningful & authentic interactions with consumers and brought in revenue for the brands. Not to mention that each company was able to retain all the user-generated content after their campaigns. 

IG

On top of everything…

When you run an influencer campaign at scale like this, the ambassadors who are a part of the campaign often become consumers of your products or services after the campaign is over.

Take DryBar for example. Their influencer campaign generated 4,000 website link clicks and 126K+ total engagements with their posts. And they were able to keep 300 posts as UGC that they were able to use across other marketing channels. But the real value came via how the campaign was run. Heartbeat ambassadors (through the app) received free samples of DryBar’s products and were then surveyed after the campaign ended. 92% said they planned to purchase again and 23% actually did purchase more of DryBar’s products after the fact. 

In other words, the campaign drove sales, increased their brand’s reputation, gave them UGC to use long-term AND it actually created measurable recurring customers, i.e. the ambassadors themselves. 

Influencers

We’ll scale your marketing campaigns on Tiktok

Whether you’re an in-house marketer, small business, or a rep at a PR & Media agency, Heartbeat can help you grow and scale your influencer marketing campaigns. 

Schedule a demo of our platform and influencer marketing capabilities with one of our team members today in order to see how powerful that influencer marketing at scale on TikTok and Instagram can be.