Why is this important?

It is important to look at your key metrics in order to see what is performing best. Engagement metrics like hearts and comments can be tracked across individual videos.

Follower growth of course is key to growing your overall audience and distribution. We will continue to update this section as more metrics get released!


Track your metrics daily to best understand what works for you.

Each creator is different!

What to do?

1. Metrics to Monitor

  • TikTok:
    • Hearts
    • Comments
    • Follow


Follows across TikTok and other platforms, especially when you link your Instagram or YouTube handles to your profile.

  • live.ly:
    • Concurrent Viewers
    • Total Viewers
    • Emoji-love (hearts on the live stream)
    • Coins


To gain traction on your videos, stay focused on making content consistently and engaging with your fans as much as possible. Sometimes it just takes a while to find your family!


“Creator Analytics in TikTok”

Creator Analytics in TikTok”

2. Being Patient

Do not get discouraged if your likes or followers are not as high as others. Some users may have been on the platform for much longer, or may be connected to other users they are using for cross-promotion. There are many factors at play here.

It can take some users a while to get distribution beyond their initial friends and fans, as much as a year or more. They key is to keep producing high quality content you love and that you would love to watch yourself. Over time, new users start to get more distribution in our recommendation algorithm the more high quality content they create – which includes many data points beyond just Hearts and Comments that we collect behind the scenes. So be patient, keep at it, and keep checking this Playbook as we will always update it with new versions as the platform updates too.

Interested in learning more about how to boost your TikTok account and be successful on TikTok?

Check out our other university article on this topic:

Engaging Your Audience

How to understand your audience on TikTok and engage & collaborate with other creators, and participate in trending hashtag challengees!