Society6 + TikTok

Case Study

CAMPAIGN FLIGHT
Abril 26th – May 31, 2021

Heartbeat activated ambassadors on Tiktok to drive engagement and awareness of Society6 decor offerrings. Over the course of the campaign, Heartbeat activated 29 beauty and lifestyle ambassadors to show how Society6 is their go-to for refreashing their apartment decor. This resulted in a 143% delivery on Reach and an Engagement Rate of 10.2%

Campaign performance:

2.2M

Targeted Reach

3.2M!

Delivered Reach

30

Targeted Reach

30

Delivered Reach

Total Views:

Total likes:

Total Coments:

Total Shares:

478,334

48,457

473

347

@dailyfashionfinds

  • Most popular creator in terms of views
  • Her video generated nearly 5x the number of views as her average non-branded video

61,300

Estimated Reach

129,100

Views

14,000

Likes

74

Comments

193

Shares

11.05%

Engagement Rate

@gabidaiagi

Check out my link in my bio to shop Society6! Thank you @society6 for the puuuurfect pet bed😍 #hbtsociety6 #ad #cat #catsoftiktok #society6

♬ Cute - Prod by Rose & Artsounds Chill

@gabidaiagi

  • Second most popular creator in terms of views
  • Post-performance nearly 4x better than her average non-brand content
  • Gabi was the most creative with the way she utilized her Society6 product and used her pillow as a cute cat bed

398,200

Estimated Reach

81,000

Views

2,192

Likes

28

Comments

6

Shares

2.74%

Engagement Rate

@_cindyliu

  • Cindy was mid-range in terms of reach but her post still had the highest engagement rate of the campaign
  • She began her video with a testimonial style haul but kept viewers interested at the end by including a decor montage

119,900

Estimated Reach

53,200

Views

11,800

Likes

82

Comments

51

Shares

22.33%

Engagement Rate

@_cindyliu

check out my link in my bio to shop society6! 🙂 @society6 #hbtsociety6 #ad #society6 #pinterest #roomdecor

♬ A Cute Song - Yusei

Campaign insights

What did you like the most about the product(s)?

“There were many prints I could choose from.”

“Came as it looks on the website!”

“High quality…”

  • 100% of ambassadors who responded to the exit survey had NOT purchased Society6 before.
  • 100% of ambassadors who responded to the exit survey were very satisfied or satisfied with their product.
  • 67% of ambassadors who responded to the exit survey knew someone who purchased from Society6 after seeing their post

Notable feedback you received from followers?

“They liked how it is a site that has artistis and it goes towards them”

“A few people told me they purchased the White Christmas pillow!”

“My followers loved Society6 and especially how Society6 has anything and everything for the home.”

“They loved the artwork.”

What did you like the most about the product(s)?

“Some items looked different in person. For example, I got marble print for a blanket and it doesn’t look like the picture.”

“I loved how I could match designs to my home!”

REAL PEOPLE .

 REAL INFLUENCE

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